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Make an Informed Decision

Diamond Rarity and Value

Understanding what rarity factors determine a diamond's value is essential.
Appreciating the brilliance of these extraordinary creations is equally significant.


Your eyes discern the quality of a diamond’s cut, impacting its ability to capture and reflect light. This performance aspect shapes a diamond’s fire, brilliance, and scintillation, establishing its cut as the most crucial factor in determining overall value.

It is essential to understand that Cut is distinct from Shape, which refers to the diamond’s overall form, such as round, oval, or pear-shaped.


Clarity, often called a diamond’s fingerprint, is evaluated on a scale using 10x magnification. Flawless diamonds, those with no discernible characteristics at 10x magnification, are exceptionally rare.

Most diamonds possess distinguishing features within, on, or near their surfaces, formed during their creation.


Colorless, often termed as “white”, represents a rare and highly prized attribute in the realm of diamonds.

In contrast, the majority of gem-quality diamonds exhibit varying degrees of color, whether it’s a warmer tint or the vivid spectrum of fancy-colored diamonds, spanning shades from red-to blue and everything in between.


Diamonds, measured in carats, signify weight, not size. A 2-carat diamond isn’t double the size of a 1-carat; it carries twice the weight. Additionally, the price of a 2-carat diamond may not necessarily be double that of a 1-carat diamond.

Your eye perceives the diamond’s proportions, including its diameter and depth. Carat weight and Cut are delicately intertwined in maximizing value with performance.

How to Choose a Diamond

Interactive Tool

Learn even more about the 4 C's of diamonds with our interactive resource below.

Loose Diamonds

* Prices displayed at MSRP *
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